King Long delivers 155 King Long road vehicles in batches to Saudi Arabia

King Long delivers 155 King Long road vehicles in batches to Saudi Arabia

    Since 2025, Xiamen King Long United Automotive Industry Co., Ltd. (hereinafter referred to as "King Long") has been active in Saudi Arabia, performing strongly and showing a new look.

    As a leading enterprise of China's independent commercial vehicle brands, King Long has closely combined the continuous deepening and expansion of the "three competitions" action with the special action of "striving hard and striving for the first place", seized the opportunity of the deep connection between the "Belt and Road" initiative and Saudi Arabia's "Vision 2030", sounded the "charge", and started the "first run" of the overseas market with strength, laying a solid foundation for the "good start" in the first quarter for the "good year", and fully demonstrated the competitiveness and brand power of China's high-end buses in the international market.

    On February 10, 2025, more than 100 King Long road vehicles were successfully loaded at the modern terminal of Xiamen Dongdu Port Area and headed for Saudi Jeddah Port, an important port for the joint construction of the "Belt and Road".

    This time, King Long delivered a total of 155 King Long road vehicles to Saudi Arabia in batches, and these vehicles will be put into the transportation guarantee for Saudi Arabia's 2025 Hajj season. This is the "first order" exported by King Long to Saudi Arabia in the Year of the Snake. It is not only an active practice of high-quality joint construction of the "Belt and Road", but also a vivid example of China's expansion of high-level opening-up and cooperation.

    Every year, pilgrims from all over the world gather in Mecca, forming a huge passenger demand in the local passenger transport market, and Saudi Arabia has become one of the most important markets for China's bus exports.

    During the Hajj, the harsh environment of high temperature and dust in Saudi Arabia is a great challenge for buses. Saudi Arabia has a tropical desert climate. Its summer is hot and dry, with the highest temperature reaching above 50℃, the average annual rainfall not exceeding 200 mm, and the environment is harsh and windy. The Hajj route that needs transportation guarantee this time has extremely complex and harsh road conditions, and vehicles need to cross vast deserts and rugged mountains.

    In order to break through the numerous "tests", King Long provides customized services for customers in this special operating environment. Based on the Longwei II model, the configuration and structure of the vehicle are optimized and adjusted according to local conditions. With this measure, King Long vehicles can operate stably even under harsh road conditions. This move has won the high trust of customers, and this large export order has been won by King Long.

    If products are the "vanguard" to open up the market, then services are the strong backing to guard the market. It is reported that King Long has sent a skilled and efficient after-sales service team to Saudi Arabia, and jointly built the Saudi "Maritime Silk Road College" with the Shipbuilding and Transportation College to carry out theoretical and practical training for automobile maintenance for local Saudi employees, providing strong guarantees for the smooth development of the Hajj activities, and continuously improving the service experience of pilgrims and tourists around the world.

    Recently, King Long and Saudi NTC Company held a grand celebration of the 20th anniversary of friendly cooperation in Jeddah, Saudi Arabia. This grand ceremony across borders is a tribute to the two sides' 20 years of sharing weal and woe, and a full affirmation of China's high-end equipment manufacturing "going out" and "becoming stronger" strategy.

    Hou Chenlei, Chairman of King Long, Dr. Hamed, Chairman of Saudi NTC, more than 200 Middle East customer partners, and personnel from the Saudi Transportation Authority, Hajj Department, Standards Bureau, Customs, Jeddah Chamber of Commerce and other departments gathered at the celebration site to witness this historic moment.

     At the celebration, Hou Chenlei, Chairman of King Long, reviewed the cooperation between the two parties over the past 20 years and expressed his sincere gratitude to NTC and all partners. He said that the 2030 Vision promoted by the Saudi government is highly consistent with the global sustainable development trend. King Long has always upheld global responsibility and is committed to the innovation and breakthrough of new energy bus technology. The launch of the new product is not only an important achievement of King Long's deep cultivation of the Middle East market, but also a strong support for the development of green transportation in Saudi Arabia. King Long will provide Saudi Arabia and surrounding areas with greener, smarter and more efficient travel solutions, helping Saudi Arabia take solid steps in the process of global sustainable development.

    In his speech, the Vice Chairman of NTC praised King Long's outstanding performance in the Saudi market. He pointed out that King Long has won wide recognition from the Saudi market and the Saudi people with its reliable quality, innovative technology and high-quality services. At the same time, King Long has actively helped promote the green transformation of Saudi public transportation and helped Saudi Arabia achieve a greener, smarter and more sustainable future.

    At the celebration, King Long brought a series of new pure electric products that can perfectly adapt to Saudi Arabia's special climate and geographical environment. This series of products will bring greener, smarter and more efficient travel tools to Saudi Arabia and surrounding areas, and effectively ensure the safety and smoothness of local residents and pilgrims. This is not only a concrete practice of implementing the "Eight Joint Actions" of the China-Arab Summit and building a China-Arab community of shared future for the new era, but also shows King Long's green innovation achievements under the "Belt and Road" initiative and Saudi Arabia's "Vision 2030", further demonstrating the responsibility and commitment of the state-owned enterprise King Long in global development.

    As early as 2004, King Long actively responded to the country's "going out" strategy, accurately laid out the Middle East market, and took the lead in entering the Saudi market with the courage of "daring to be the first".

    20 years ago, Saudi Arabia's high-end bus market was long monopolized by European and American brands, and Chinese manufacturing faced a severe "trust test". With the strategic determination of "establishing oneself with quality", King Long has worked closely with Saudi NTC Company to start the road of localization and deep roots. In 2011, King Long successfully defeated Mercedes-Benz and won an order of 150 luxury buses, breaking the monopoly of European brands in the Saudi bus market.

    With "localized customization" and "gold medal service", King Long successfully withstood the severe environmental tests of high temperature, sand and dust with excellent products and advanced technology, and created an innovative paradigm of Chinese technology, Saudi application and global standards through innovative green transportation solutions.

    From successfully shaping the model of Middle East capacity cooperation in the joint construction of the "Belt and Road" to setting a benchmark for the "sand adaptation" transformation of Chinese high-end equipment, from "products going overseas" to "brands going overseas" to "technology going overseas" and "culture going overseas", King Long, as a "golden signboard", has gained a high degree of trust and recognition in the hearts of the Saudi people. King Long has gradually become the Chinese bus brand with the largest number of local pilgrimage vehicles. At present, King Long has more than 10,000 vehicles in the Saudi market.

    Not only Saudi Arabia, King Long's overseas market has been advancing rapidly this year. 225 pure electric light buses were delivered in batches to Nepal to help the green upgrade of local public transportation; 236 light buses, CKD parts, were delivered to Egypt, providing strong support for the replacement of Egypt's intercity buses... King Long has achieved great results in the countries jointly building the "Belt and Road" and has won many large orders, bringing a new experience of greener, smarter and more efficient transportation to the local people.

    In the process of expanding the international market, King Long has become more and more steady and far-sighted. Its business has expanded to nearly 150 countries and regions around the world, winning wide recognition from global customers. King Long has "mastered" the market and tailored different products for overseas markets with its strong customized design and manufacturing capabilities. At the same time, it has fully utilized the advantages of the industrial chain and innovation chain to carry out KD (knocked-down assembly) business, contributing to the rapid development of local employment and the automotive industry chain, and realizing a wonderful transformation from product export to technology export.

    The spring breeze is full of new things, and it is time to set sail and forge ahead. In the future, King Long will enable high-quality development with technological innovation, continue to write a new chapter of Chinese manufacturing on the world bus stage with high-end, intelligent and green development, and contribute "King Long Power" to the deep integration into the joint construction of the "Belt and Road".